Leveraging Social Media for Donor Engagement

Leveraging Social Media for Donor Engagement

Posting on social media isn’t enough—you need to actually engage.

Here’s how to turn casual followers into active supporters:

1. Ditch the Corporate Tone—Be Human

People don’t connect with “organizations”—they connect with stories and emotions.
🚀 Instead of posting stats, share a real person’s story.
🚀 Show behind-the-scenes footage of your team making an impact.
🚀 Drop voice notes and videos instead of just text-heavy updates.

2. Make Engagement a Two-Way Street

Social media isn’t a megaphone—it’s a conversation.
💬 Ask your audience questions (e.g., “What inspired your first donation?”).
🎯 Poll them on what they care about most.
❤️ Reply to EVERY comment—make people feel seen and valued.

3. Use Video—Because Text Alone Won’t Cut It

Social platforms prioritize video content, and it’s what people actually watch.
🔥 Go live and do real-time Q&As.
🔥 Post quick, 60-second impact stories.
🔥 Try TikTok-style content—short, snappy, and engaging.

Key Takeaway:

Social media should feel like a community, not a billboard. The more interactive and human your content is, the more engaged (and generous) your audience will be.